Loading Events

« All Events

  • This event has passed.

NAWBO Virtual Leadership Academy – Winter 2021

February 3, 2021 @ 5:00 pm - February 5, 2021 @ 5:30 pm

$50 – $100

Our NAWBO members are busy women entrepreneurs who not only run their own businesses, but many are also in leadership positions in their local NAWBO chapters. They care who supports their community of women business owners through NAWBO. They want to do business with these businesses; and refer others to do the same. That’s why you won’t want to miss the opportunity to personally connect with these women business owners and leaders by sponsoring and participating in the NAWBO Virtual Leadership Academy in February.


NAWBO is offering a scholarship opportunity that will enable at least 20 women business owners, including members and non-members, to attend our 2021 Virtual Leadership Academy on February 4-5. Each scholarship is valued at $75-$100.

Read more about it here.

Apply for NAWBO Leadership Academy Scholarship here.

Event Sponsors

Title Sponsor

In Kind Sponsor

In Kind Sponsor


FEBRUARY 3, 2021
  • 5:00 P.M. – 6:30 P.M.

    Chapter Leaders Happy Hour

    CLICK HERE to choose one WVV Whole Cluster Pinot Noir or WVV 2019 Pinot Gris.  It will be shipped to you to enjoy during this event for chapter leaders.  Also, take advantage of a special offer to purchase two additional bottles (2017 Estate Pinot Noir and 2017 Estate Chardonnay) at 20% off plus tax and shipping.

FEBRUARY 4, 2021
  • 11:30 A.M. – 11:40 P.M.

    Presenters: Jen Earle, CEO and Cristina Heaney- Chair, National Board

  • 11:40 A.M. – 12:00 P.M.

    Remarks from Karen Harrison – Bank of America

  • 12:00 P.M. – 1:00 P.M.

    Empathy and Compassion at Work: Leading from the Inside Out for Sustainable Success.

    How cultures of compassion create safety, connection and belonging for business leaders, employees, clients, and communities.

    Key Takeaways:  

    • How self-compassion creates organizational cultures that thrive
    • The latest neuroscience to avoid burnout and enhance motivation
    • Compassion as a critical contributor to competitive advantage
    • How compassionate cultures foster the flourishing of diversity, inclusion, and belonging
    • Simple everyday practices that quickly build safety, connection, and trust
    • Tools for creating a roadmap for yourself and your company

    Presented by: Laura Berland, Founder and Executive Director, Center for Compassionate Leadership

  • 1:00 P.M. – 1:10 P.M.


  • 1:10 P.M. – 2:00 P.M.

    Track 1 – Transitions & Succession- smoothing the road

    Transition is the most vulnerable time for an organization. This session will provide ways to create continuity, avoid burnout and make leadership a team sport.  Topics include recruitment, the nomination process, preparing for board transition and more. It will address way to address common challenges in preparing the board, the chapter and YOURSELF for change.

    Presented by Katie Adams Farrell  

  • 2:00 P.M. – 2:10 P.M.


  • 2:10 P.M. – 3:10 P.M.

    Track 1 – Best Practice Roundtable Discussion (20 minutes each session rotating one time)

    We will review the 5 Star Healthy Chapter Plan and focus our discussion on best practice for each Star.

    Discussion Lead by Megan Paton, PASC Chair

  • Track 2 – Roundtable Business Discussions (20-minute sessions rotating one time)

    Topics to choose from include:

    • Leadership
    • Effective Feedback
    • Strategic Planning
      1:10 P.M. – 2:00 P.M.
  • 2:00 P.M. – 2:10 P.M.


  • 2:10 P.M – 3:10 P.M.

    Track 2 – The Power of NO:   How Saying No Will Make You More Successful, Happier, and More Respected

    Women are notorious for taking on too much, never saying no, then being ineffective, stressed-out, resentful, and angry.  We’ll explore WHY we do that and How and WHY we should be saying NO instead.  One woman’s story of how the NO’s in her life defined her success.

    Key Takeaways:

    • Why we say Yes when we should say NO
    • Dispelling the myths
    • How to determine what to say NO to
    • How to say no without burning bridges

    Presented by Sherry Deutschmann, Founder and CEO of BrainTrust

FEBRUARY 5, 2021
  • 1:00 P.M. – 2:00 P.M.

    Membership Panel – NAWBO – Los Angeles, Orlando and Richmond

  • 2:00 P.M. – 2:10 P.M.


  • 2:10 P.M. – 3:00 P.M.

    Corporate Partner Panel – Moderator, Karen Harrison, Bank of America

  • 3:00 P.M. – 3:10 P.M.


  • 3:10 P.M. – 4:00 P.M.

    Shift into Successful Self-Leadership

    Personal Leadership Skills to Navigate the Ups and Downs of a Changing World

    You can lead your team, you can lead your business strategy, but can you lead yourself when the going gets tough? Data shows that during these unprecedented times, 25% of women report experiencing physical symptoms of severe anxiety compared to only 11% of men – not to mention the stress of running a business.

    Why? Women tend to operate inside three leadership styles that hinder their ability to navigate the ups and downs of entrepreneurship.

    Presented in a dynamic format to facilitate rapid transformation, Professional Certified Coach, Queirra Fenderson will share the three leadership styles that can burn you out quickly and how to shift into successful self-leadership.

    By the end of the training, participants will be able to:

    • Understand the triggers and habits that weaken self-leadership
    • Recalibrate how they approach leadership in all areas of life
    • Commit to new habits that go beyond your standard coping mechanism

    Presented by Queirra Fenderson, PC

  • 4:00 P.M. – 5:30 P.M.

    We will have two groups that will take turns with the chocolate tasting. If our participants decide not to do the chocolate testing than they will stay in the breakout room for networking.

    We will end the session together with the chocolate trivia game. The cost will be an add on of $30, which includes shipping. Register for this program at Yelibelly Chocolate,

    This cost includes:

    • Tasting kit curated with single origin chocolates from a variety of countries
    • Samples of cacao beans and nibs
    • Tasting journal for exploring single origin chocolate
    • Samples of bonbons and truffles from
    • Access to the class and live demo on Zoom
    • Access to the trivia session with 2-3 rounds, including prizes that will be shipped to the winners
    • Discount on future purchases with Yelibelly. Discount code provided during class.

    Chocolate on a plate

Sherry Stewart Deutschmann

Sherry Stewart Deutschmann

Founder, BrainTrust

Sherry Deutschmann is a serial entrepreneur, author, and passionate advocate for entrepreneurship.  In 2019, Sherry founded BrainTrust, a company dedicated to helping women entrepreneurs grow their businesses to $1Million in annual revenue…and beyond.  Prior to founding BrainTrust, Sherry was founder and CEO of LetterLogic, Inc., a company she grew to $40 Million and sold in 2016.  LetterLogic was named an INC 5000 company (fastest growing privately held businesses in the US) for ten consecutive years.   Sherry attributes the success of LetterLogic to its unique culture in which the needs of the employees came before those of the customer or shareholder.  That culture led Sherry to be recognized by EY as one of their 2009 Entrepreneurial Winning Women and LetterLogic was featured in the New York Times, Forbes Magazine, Business Leaders, INC, and Fast Company.   Sherry was honored by President Barack Obama as a White House Champion of Change in 2016. Sherry’s book, Lunch with Lucy – Maximize Profits by Investing in your People – will be released on March 20, 2020.

Katie Adams Farrell

Katie Adams Farrell

Co-founder, Kerredyn Collaborative

Katie is an entrepreneurial fundraising and nonprofit industry expert. Specializing in strategic planning, fund development, and database management, Katie has managed projects and helped nonprofits across Southern California raise hundreds of million of dollars. She co-founded her company, Kerredyn Collaborative, with the mission to amplify social impact through strategic planning, innovative project design, marketing, and fundraising. Kerredyn provides a range of services to clients locally and globally, from web development to grant writing.
Queirra Fenderson, PCC

Queirra Fenderson, PCC

Founder & CEO, The Ambition Studio

Queirra Fenderson is the Founder and CEO of The Ambition Studio, a professional coaching firm on a mission to end the burnout epidemic among leaders and entrepreneurs. As a Professional Speaker and Certified Coach, Queirra has inspired business and professional audiences with her dynamic keynotes, TED-style talks and interactive workshops to embrace a new style of leadership. Before graduating top of her coach training class, Queirra excelled in the marketing industry by achieving results for Fortune 500 companies, industry nonprofits and tech start-ups. One of her most notable achievements was leading her team towards exceeding a nearly impossible year-end growth goal by 163%. Queirra continues to seek the “impossible” and make notable strides with entrepreneurs and professionals in transition. She secretly geeks out on (okay, maybe not so secretly) marketing and sales, personal branding and high performance. She holds the Professional Certified Coach (PCC) credential from the International Coach Federation (ICF) and a B.S. in Marketing from George Mason University. She served in the leadership role of Mentor Coach for Accomplishment Coaching Coaches’ Training program and sat on the Board, as the Membership Chair for the National Association of Women Business Owners (NAWBO) Greater DC Chapter. When she’s not coaching leaders, volunteering in her community or learning something new, Queirra can befound in her vegetable garden, on a rejuvenating walk or traveling the world with her husband, Damien and daughter, Arya
Karen Harrison

Karen Harrison

Senior Vice President, National SBA Executive, Bank of America

Karen Harrison serves as Senior Vice President, National SBA Executive at Bank of America. Her national team is responsible for delivering credit solutions to business owners across the United States, while also ensuring clients benefit from the full franchise value of Bank of America/Merrill Lynch. As a Preferred Lender for the SBA, Bank of America is one of the leading SBA lenders in the nation, helping business clients secure the capital they need to meet their business priorities. Karen is actively engaged in the community and is a recipient of the Global Diversity and Inclusion award at Bank of America. She currently serves as a National Enterprise leader for LEAD for WOMEN and Executive Sponsor the local San Diego Chapter; as well as serves on the Board of Directors of the National Association of Women Business Owners (NAWBO), the Women’s Leadership Council for the United Way, and the California’s Women Leaders Network at Bank of America.
Megan Patton

Megan Patton

PASC Chair and Founder, ODA Strategy

Megan Patton is a business strategist who has been a management consultant, trainer, and business coach for most of her career. She spends her time working with individuals, companies and non-profits to help define and implement strategies that enable peak performance and growth. She looks at the way something is done (process); who is doing the work (people); and whether something should be done at all (strategy). Megan approaches client situations from a perspective of what is working well, measured against company goals, and works hand in hand with her clients to develop workable and positive solutions to improving performance. Megan worked in a “Big Four” consulting firm for many years and focused on business process reengineering, change management and learning system development. Her clients ranged from large multinational companies to internal constituents.
Cristina Morales Heaney

Cristina Morales Heaney

NAWBO National Board Chair

Cristina’s U.S. Safety Services team has been providing medical first responder services since 2005 in Central and South Texas. Using her corporate and nonprofit development experience, she has grown her company from 25 to 90 employees who provide services to sports and entertainment facilities, corporate, manufacturing/distribution centers and retail companies. Cristina has been recognized with San Antonio Business Journal Business Growth, Women’s Leadership and “40 under 40” Awards, NAWBO-San Antonio’s Inspirational and Entrepreneurial Spirit Awards and North San Antonio Chamber of Commerce’s Small Business Leader Award. Currently, Cristina serves as chair of the NAWBO National Board.
Laura Berland

Laura Berland

Founder, Center for Compassionate Leadership

Laura Berland is the Founder and Executive Director of the Center for Compassionate Leadership. She is a weaver of transformative organizations and experiences, as a serial tech entrepreneur, Fortune 500 executive, meditation teacher, transformational facilitator, non-profit co-founder / board member, executive coach, and digital media creator. For the last nine years, she has built Neil deGrasse Tyson’s StarTalk science media network into a top-ranked podcast and a 4X Emmy nominated TV show on Nat Geo, with a 1M+ YouTube following and extensive social footprint across Facebook, Twitter, and Instagram. Now, through the Center for Compassionate Leadership, she has developed a new model for these turbulent times that melds evidence-based principles of modern leadership and the latest scientific research with the wisdom of contemplative practices. Laura has extensive experience working with executives, entrepreneurs, graduate students, military veterans, and yoga/meditation teachers. She is an E-RYT500 (accredited educator) from Yoga Alliance, and C-IAYT (certified yoga therapist) from International Association of Yoga Therapists. Laura is an alumna of Cornell University and New York University.


February 3, 2021 @ 5:00 pm
February 5, 2021 @ 5:30 pm
$50 – $100
Event Category:




NAWBO Phoenix